On New Year’s Day, 2024, in the historic Maple Leaf Gardens in downtown Toronto, the puck dropped to start a landmark game between teams from Toronto and New York City. After decades of instability and years of infighting, womens’ professional ice hockey had achieved a new milestone: one league to unite them, one league to rule them all. The puck drop marked the official on-ice start of the brand-new Professional Women’s Hockey League, a league in which all of the top women’s players from the USA and Canada could finally, at long last, have the competition they’ve always deserved.
Let’s talk about how we got here.
Women have played ice hockey as long as there’s been ice hockey to play. Dating back to the late 1880s, the women in the family of Lord Stanley (the Stanley Cup Stanley) were known to be avid hockey players, right along with the men. Most famously, Lord Stanley’s daughter Isobel Stanley took to the game fondly and served as both an early promotor and ambassador of the sport, as well as one of – if not the first – organizers of women’s hockey games in Canada. [1]
Hockey back then, for both men and women, was primarily if not exclusively an amateur pursuit, in line with much of the world of competitive sports at the time. Hockey turned professional comparatively early for most sports, in 1904 with the consolidation of several amateur teams into the International Hockey League in Michigan’s upper peninsula. [2] While that league itself didn’t last long, the puck was in motion for professional hockey – at least for men – and eventually saw the emergence and formation of the NHL in 1917.
For women, though, professionalism wasn’t just out of the cards, it was nowhere near the horizon, as those early, semi-organized and regional tournaments of the era of Isobel Stanley were essentially the limit of women’s hockey for decades. Local and regional associations held tournaments for amateur women’s teams, but these proved frequently unstable with teams and associations perpetually coming and going on both sides of the border. Canada found more stability and longevity in general, due to the massive popularity ice hockey found there, with two organizations in particular carrying the torch for women’s hockey in between world wars. The Ladies Ontario Hockey Association, formed in 1922, made for the most formalized women’s hockey body to date, and rare for the time, saw players from a working class background take charge. This group made an unsuccessful push for official recognition for women’s hockey players from the Canadian Amateur Hockey Association in 1923. That recognition which ultimately wouldn’t happen until 1982. As Canada entered the 1930s, it began to feel the effects of the Great Depression and gradually over the decade, the LOHA slowly fizzled out. [3]
Parallel to the LOHA, the Dominion Women’s Amateur Hockey Association was formed in 1933 with the goal of forming a national organization for women’s hockey. Their lofty ambitions included a national championship tournament, all-star tours of Europe, and a bid to make women’s ice hockey a demonstration sport at the 1940 Winter Olympics planned to be held in Sapporo, Japan. Unfortunately, the DWAHA failed to achieve their goals before the Great Depression and outbreak of World War 2 interrupted their plans and led to their dissolution around 1940. [3]
From then onward, little succeeded to push for national, organized hockey for women in the USA or Canada, and the massive baby-boom-era sexist pushback against women saw more than just hockey players discriminated against. That is, until the 1970s.
The civil rights movement in the continent giving rise to second wave feminism brought with it a renewed vigor for women’s equality in athletics. Canada saw the rise of the Ontario Women’s Hockey Association in 1975, while in the States, the Ivy League’s university athletic programs added women’s ice hockey teams, bringing women’s hockey to heights it hadn’t seen since the 1930s. The next major turning point was just around the corner with the creation of the Abby Hoffman Cup in 1982, the first truly national championship for women’s hockey on either side of the border. [4] With Leeman Taylor in charge of the OWHA as their first salaried employee, the tournament gained corporate sponsorship and women got official recognition at the Canadian Amateur Hockey Association.
South of the border, the college game kept growing under the banner of the Eastern Association of Intercollegiate Athletics for Women. From its creation in the mid 1970s and thanks in no small part to the push to coeducationally integrate in then Ivy League, the EAIAW grew to feature 9 collegiate teams by 1978, and in 1984, the previously men’s-only ECAC Hockey integrated by absorbing the EAIAW and became the first collegiate conference to host a full women’s hockey tournament. [5]
With both nations reaching new heights in the mid-80s, talks began to take things international, and create a world championship for women in ice hockey. The international sanctioning body for ice hockey, the IIHF, at the time did not sanction any women’s events at any level, and despite the major push from the OWHA, weren’t willing to roll the dice. Instead, the OWHA led by director Fran Rider pushed to hold it themselves. On April 21, 1987, the Canadian Women’s National Team made their debut against Switzerland to begin the World Women’s Hockey Tournament. [6] Over the next 5 days, the aforementioned teams joined by those from the United States, Netherlands, Japan, and Sweden, along with an all-Ontario selection, competed in a 21-game round robin tournament to seed a 4-team playoff bracket. Canada and the United States topped the table, followed by Ontario and Sweden. In the knockout rounds, Canada won 8-2 over Sweden and Ontario shocked the United States 5-4 to qualify for the finals. The USA would blank Sweden 5-0 in the bronze-medal game, and the Canadian national side would defeat their compatriots 4-0 to win the gold. [7]
Despite shaky moments, the last-minute withdrawal of a West Germany side over disagreements regarding body checking (which was banned in Canada for women), and a paltry budget, the tournament succeeded, and put women’s hockey on the international stage. The IIHF took notice, and began planning for an official IIHF Women’s World Championship, to be held in 1990. [6]
Fast forward to March of 1990. Fran Rider once again stepped up to organize the tournament (despite the withdrawal of the CAHA), and eight national sides made their pilgrimage to the Ottawa Civic Centre. Canada and the United States were once again joined by Japan, Sweden and Switzerland, and found new foes in sides from Finland, Norway, and West Germany (back as the IIHF agreed to allow body checking). [8] Divided into two groups of four teams, Canada and Sweden topped Group A while the United States and Finland led Group B. Canada and the USA both won their semifinals to make the gold medal game, where Canada prevailed 5-2 to repeat as champions and win the first official gold medal. [9]
The success of this further pushed the envelope for women in hockey, and caught the eye of the International Olympics Committee. The IOC, seeing the rising tide and support for women on the ice, added women’s hockey to the in-planning 1998 Winter Olympics, to be held in Nagano. [10]
Outside of the international arena, women’s hockey continued to grow, boosted by the attention drawn by the major events. College hockey added more teams and another conference in Hockey East, and women gained a league of their own in 1992 in Canada with the Central Ontario Women’s Hockey League. Despite still remaining firmly amateur, the level of organization and play alike kept pushing higher and higher. Still, though, outside of the Abby Hoffman Cup, there were no national leagues in either country. But they didn’t need to wait long; another new zenith of attention in the Winter Olympics would change everything.
February of 1998 saw the first Olympic recognition for women in ice hockey, with 6 competing teams in Nagano: Canada, the United States, Finland, Sweden, Japan, and China. As had been the case in the 1992, 1994, and 1997 IIHF championships, Canada and the USA dominated, making the gold medal game. In front of a crowd of 8,626, the USA stunned the 5-time champions to win the first Olympic gold medal, bringing even more attention to the women’s game in the United States, and motivating Canada to take an unheard-of step: launching a professional league. [11]
Canada had in the COWHL a decently strong, decently run league. But it was fully amateur, it struggled to retain teams, and held a rather narrow footprint in Central Ontario. The COWHL had contracted to just 3 teams by the 1997-1998 season. The league then regrouped, brought in new investors, and rebranded as the National Women’s Hockey League. [12]
The newly-reinvigorated NWHL would feature eight teams across Ontario and Quebec, giving women the chance to make (some) money playing hockey in Canada for the very first time. The dream had finally been realized. The league continued to grow and expand westward, incorporating Alberta and British Columbia over the following seasons, before the cost issues of supporting the national footprint led the league to split into the NWHL and new Western Women’s Hockey League. [13] The WWHL would then itself continue to expand its reach, including Saskatchewan and the first professional American team, the Minnesota Whitecaps. The two leagues co-existed and co-operated well enough despite the perpetual tensions that exist in any sports leagues at this level, with one unlikely event bringing them closer together and closer to hockey fans across the continent.
Ask any hockey fan who won the 2005 Stanley Cup and they’ll give you a very unusual look. The NHL, having struggled with collective bargaining negotiations between its players and owners since the early 1990s, saw the collective bargaining agreement negotiated between players and teams in 1995 expire on September 15, 2004. What then followed was one of the most monumental events in the history of the sport. Owners and players found themselves at an impasse with the owners unwilling to negotiate with the requests of the players, causing the lockout to continue well through the end of 2004 and into 2005. On February 16, 2005, five months into the lockout, the NHL canceled what would have remained of its season. [14]
While the NHL was locked out, Canada’s women’s leagues found themselves as the highest level of hockey being played in many of their home cities, leading to a lawsuit fighting to award the Stanley Cup not to the NHL champion, but to the champion of the women’s interleague series. While the lawsuit ultimately failed, it did lead to the creation of another championship trophy named after a governor-general of Canada, the Clarkson Cup. Issues between the leagues, and between the designers of the physical trophy and Hockey Canada (a renamed CAHA), saw the cup ultimately not awarded, but the precedent for a major women’s championship trophy, akin to the Stanley Cup, was set. [15] The increased attention also highlighted issues the players, teams, and owners had with the state of women’s professional hockey in Canada, leading to the collapse of the NWHL after the 2006-2007 season after multiple failed attempts to merge the two leagues in Canada. [16]
For the 2007-2008 season, the NWHL would be reorganized as the fully-amateur Canadian Women’s Hockey League, featuring the same Ontario/Quebec footprint as a counterpart to the WWHL across Alberta, BC, and Minnesota. [16] The idea of a championship trophy awarded to the interleague champion persisted, using the Abby Hoffman Cup, until the issues surrounding the Clarkson Cup were resolved in 2009. The unstable stasis between the CWHL and WWHL continued through the 2011 Clarkson Cup, after which the WWHL merged with the CWHL, once again uniting professional hockey under a single banner. [17]
With all of this happening (mostly) in Canada, opportunities for American players were limited. They could either try and play in Canada, or… well, find some local amateur team to play for. And even for those playing in Canada, the money wasn’t much. There were bonuses and incentives, expenses covered, sponsorship deals, yes, but none of the salaries one would expect as a professional athlete. That would soon change.
A former player for Northwestern University, Dani Rylan, found a way to change things. After meeting with players and investors, Rylan launched the National Women’s Hockey League (yes, same name as the other one) in March of 2015 with a budget estimated at $2.5 million, higher than any league that had yet taken the ice. This professional American league would initially feature four teams in hockey hotbeds in the northeast: the Boston Pride, Buffalo Beauts, Connecticut Whale, and New York Riveters. While the salary cap was a modest $270 thousand, the $10 thousand minimum per-player was at that point the highest guaranteed minimum salary women had ever seen in ice hockey. [18]
The league saw some initial highs with sponsorship deals with Dunkin’ Donuts, a successful outdoor game between Buffalo and the CWHL’s Montreal Canadiennes, and the awarding of the first Isobel Cup to the Boston Pride in March, but ended up burning through money, which would unfortunately become a recurring trend. Ahead of the second season, the NWHL announced they were cutting minimum salaries in half, cutting the above-minimum salaries by similar amounts, and switching to a ticket-based revenue split to compensate. Despite gaining partnerships with NHL teams and arenas, the league struggled to address questions over their finances and investors. [19] This, too, would prove to be a recurring theme.
While the NWHL was celebrating the end of its 4th season, up in Canada, the CWHL was in trouble. Only, nobody outside of the league office knew it.
Following the merger between the CWHL and WWHL, Canadian pro women’s hockey found a period of relative stability. The CWHL added teams in Boston, continued to grow across Canada, and even added two teams based out of China as part of China’s own push to grow hockey domestically. They also added dedicated player salaries, following the NWHL, and began discussing the possibility of a cross-border merger, rallying behind the #OneLeague movement. [20] The 2019 Clarkson Cup finals came and went, successfully, with Calgary taking the honors, but only days later, the league suddenly announced they were shutting down immediately. Whether the blame lie with investors, a failed restructuring, dilution of the talent pool across the border, competition between leagues, ultimately, it didn’t matter. The CW[7] https://www.iihf.com/en/news/18481/ww-30-story-12HL tried to follow the NWHL’s lead, and paid the ultimate price. [21]
In the aftermath, the NWHL announced plans to add two new teams in Toronto and Montreal over the coming seasons, but neither would be ready for the upcoming 2019-20 campaign. They also announced that their partnerships with two NHL teams, the Buffalo Sabres and New Jersey Devils, had ended as well. This led to another painful revelation: the league could not afford to pay the full-time salaries the players had requested, nor offer any benefits on top of their contracts, like medical insurance. To say this disappointed the players is an understatement. During all of this, they formed a union, the Professional Women’s Hockey Players Association, to advocate collectively for living wages, training programs, and essential benefits, which they hoped could be served in a single, united, American and Canadian league. [22] With the NWHL unable to meet their demands, the members of the PWHPA withdrew from the league and formed their own independent competition directly controlled by the union.
September of 2019 saw the PWHPA launch their Dream Gap Tour, a traveling series comprising rotating teams named after designated captains rather than franchises or cities. The series would hold 4 to 6 games in a given city across two days, treating each event as a mini-tournament showcase than a traditional league structure. [23] While the schedule was ultimately cut back due to the state of the world in March 2020, the series managed to hold 6 showcases and sent a selection to the 2020 NHL All-Star Game, including a women’s 3-on-3 game for the first time. [24] To put a cap on their high profile series, 4 PWHPA players were also invited to the double-A men’s ECHL’s all-star tournament, taking the ice alongside their male counterparts with one woman on each of the 4 men’s teams. Two women, Kali Flanagan and Annie Pankowski, scored goals in the tournament, whole Gigi Marvin registered an assist. [25]
During the height of the pandemic, the NWHL offered their first major response to the PWHPA, by beginning their Canadian expansion. On April 22, the NWHL announced that they were expanding to Toronto for the upcoming season, while still looking for owners for 4 of the 5 existing teams. The season was initially planned to be a 20-game slate for all 6 participating teams, but very quickly, once again due to 2020, the league had to push back the start of the season, and ultimately settled for a shortened bubble campaign to be held in Lake Placid, NY. [26] The players who hadn’t defected to the PWHPA’s Dream Gap Tour raised concerns about their salaries being affected by truncating the season, leading the NWHL to guarantee full-season salaries for however much of the season would be played, and even guaranteed salaries for players who opted out of play. [27] Despite their best efforts and precautions, the NWHL’s COVID bubble season was interrupted in its first week, with the withdrawal of the Metropolitan Riveters due to an outbreak among their ranks. The schedule was adjusted, but that lasted only days as the Connecticut Whale also had to withdraw on February 1. Two days later, the NWHL suspended the season. [28]
The pandemic also interrupted the parallel PWHPA Dream Gap Tour, which had pivoted from the captain-based teams to 5 hub-based, sponsor-named teams representing Calgary, Minnesota, Montreal, New Hampshire, and Toronto. The tour also planned to track standings and award a championship trophy, the Secret Cup (sponsored by Secret deoderant), but that too got set to one side after the whole world’s front fell off. [29]
Following both sides’ 2021 campaigns, the NWHL had some big news. The league found new owners for all of the league-owned teams, brought in new investors, and announced a doubling in the salary cap to $300 thousand per team. Along with this, the league rebranded as the Premier Hockey Federation, a fresh name for a fresh start. [30] This reinvigorated league managed to start pulling players from the PWHPA, who were unfortunately struggling to promote their Dream Gap Tour. The PHF also launched another new team in Montreal, and ahead of the 2022-2023 season, announced another major monetary milestone. For the upcoming season, the salary cap would increase again, to $750 thousand, and players would have full health insurance coverage. Along with these major wins, players would gain a 10% equity ownership of their teams, a targeted move aimed directly at the PWHPA. [31]
The moves worked. The PWHPA took notice of where the PHF was heading, reorganized as a formal union, and came back to the negotiating table following their respective 2022-2023 seasons. During the discussions, the PHF announced that the entire league had been bought out in anticipation of creating a new league in conjunction with the PWHPA. While the players union celebrated their massive victory, the players signed with the PHF but unaffiliated with the union were left in the cold, as they would not be included in negotiations. That said, the PWHPA did look out for their fellow players, and negotiated a payout of either 1/2 of the agreed 2023-24 salaries, or $5 thousand, whichever was more, for all of the former PHF players. Those players would also receive the payout from their 10% equity, and if they were unable to sign with a team for the 2023-24 season, they would receive another $10 thousand compensation payment. [32] From the negotiations and the ashes of the PHF, a new league would emerge, at last. Welcome to the Women’s Professional Hockey League.
The WPHL immediately worked to learn from the mistakes of its predecessors. Before teams were announced, the league had a collective bargaining agreement signed with the renamed PWHLPA, now officially representing all players in the nascent league. And while the initial salary cap was believed to be only $1.265 million, down from the $1.5 million the PHF had offered for 2023-24, the CBA included an annual 3% raise for 8 years, meaning they would reach that $1.5 million mark by 2029, and more importantly, had it guaranteed in writing in contract, a first for professional women’s hockey. [33] While at the high end, some star players would be taking a substantial pay cut, the average salary of $55 thousand and minimum of $35 thousand marked new high water levels for compensation for women in hockey, without factoring in the annual growth. The agreement also included benefits, not just health care, but for housing, traveling, relocation, transportation, and more, all long-desired standard issue benefits for professional athletes that had, till then, only been on offer for men in ice hockey. [34] And even more important than the contracts or salaries, the league would be the one, singular, united league for women in North America, bringing the warring leagues period of the past decades to an end, at long last.
Following a successful signing period and draft, the league announced their own original six. Toronto, Montreal, and Ottawa would host teams in Canada, while Boston, New York, and Minnesota would in the United States. [35] After a very poorly received announcement for team names (which included, among others, the Boston Wicked and Ottawa Alert), the league announced that they would debut with purely geographic names, with each team being referred to as PWHL followed by their location (e.g. PWHL Toronto, PWHL Minnesota). [36] The players would let their hockey speak for themselves.
Anticipation for the league grew. The PWHL signed deals with Canada’s three largest sports broadcasters in TSN/RDS, CBC, and Sportsnet, announced a free-for-all YouTube option for the rest of the world, and signed partnerships with Air Canada and Canadian Tire. Games began selling out weeks before the season even began across all 6 markets, with multiple games outselling the previous North American record crowds for professional women’s hockey by more than double. [35] Everyone was ready for the puck to drop, to finally officially unify women’s hockey as a major professional sport.
Toronto hosted New York at the Maple Leaf Gardens on New Years Day, and when the puck hit the ice, the PWHL had arrived. 10 minuts, 43 seconds into the first period, New York broke through with Ella Shelton scoring, fittingly, with an assist from the second NWHL’s first ever first overall pick, Alex Carpenter. Carpenter would add a goal of her own in the 3rd, followed by two more form Jill Saulnier and Kayla Vespa as New York blanked Toronto 4-0. The full-capacity crowd of 2,537, despite watching their home team lose, was electric, celebrating the success of their local legends playing for the opponents.
The following day in Ottawa at the TD Gardens, Montreal prevailed 3-2 in overtime in front of a world record breaking crowd of 8,318. That record only lasted four days, as Minnesota’s first game at the Xcel Energy Center against Montreal drew 13,316 fans through the gates. Through the first five games, three were listed as sellout crowds, and Toronto has already sold out their entire home season. The PWHL has found a recipe for local engagement that their predecessors could only dream of.
It’s always impossible to predict how well a sports league will continue to succeed, but all of the right pieces are here for the PWHL, and with it, women’s professional hockey has found an unprecedented level of strength to start this new adventure. Even if things ultimately end up changing in the coming years, New Years Day of 2024 will go down as a major milestone.
Sources
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